example project
short description about the brand
the briefWe would like a brand to reflect our fun and friendly personalities and the fact that all of our treats are home baked with care and love! We would like it to come across that none of our treats have any nasty surprises and make a super healthy snack or treat (as long as they’re eaten in moderation)! We will be promoting ourselves in farmers markets, social media and through our website.
requirementsBranding
Stationery
Illustration
Packaging
I worked on creating hand lettering which would be unique to Jin’s Paleo Treats. I asked them both to write out Jin’s Paleo Treats. I used this as a base for the hand lettered name which I developed and refined.
I also incorporated the shape around the outside of the lettering to look like a seal of approval, to give a nod to the care and quality of the product. I also created a heart signature using Jin and Matt, this gave it a personal touch.
